Who We Are
Art Primer was founded in Melbourne to bring the world of contemporary art closer to everyone. Our story began with a shared realization: too many people feel art is simply “not for them”—intimidating, overly academic, or out of reach. We decided to change that narrative. Through workshops, tours, and accessible online learning, Art Primer empowers people to confidently understand and enjoy modern painting and artistic expression.
Our mission: To foster genuine curiosity, build creative literacy, and nurture an open, supportive art community where every voice is welcomed—no prior knowledge required!
Our Philosophy
- Accessibility: Art is for everyone, regardless of background or experience.
- Clarity: We prioritize clear, jargon-free explanations and highly interactive activities.
- Inspiration: Every participant should leave with new ideas and confidence.
- Community Engagement: Learning together builds deeper appreciation.
- Integrity: Our team stays current, honest, and strives for excellence in education.
How We Teach
- Hands-on, discussion-driven workshops
- Active tours in real Melbourne galleries
- Personalised support through coaching
- Flexible online learning modules
Meet the Experts
Dr. Tessa Goodwin
PhD in Contemporary Art Theory, former guest curator at NGV, passionate educator with 15+ years of experience making complex art ideas accessible to all.
Sami Tan
Practicing artist and gallery educator, Sami brings real-world insights and creative strategies to each tour and workshop session.
Rohan Sethi
Art community facilitator with extensive public speaking credentials and a knack for encouraging beginners to share their perspectives.
Certifications & Memberships
- Members of the International Association of Art Educators
- Certified Adult Learning Professionals (Melbourne)
- Recognised Community Arts Awards 2022